Social media offers a powerful tool for small businesses to reach potential customers. In addition to increasing brand recognition and reach, social media platforms also provide businesses with opportunities to engage with existing and prospective customers and promote products and services. For starters, a small business can create social media accounts to post content such as textual updates and images. This content can help promote their brand and products and can be used to direct users to the business's website.

Through social media, small businesses can often reach an audience which may not have been easily accessible through conventional marketing methods. Social media also provides businesses with the opportunity to listen to customer feedback, respond to enquiries, and even solicit product reviews. Utilizing the various analytics and insights available on platforms such as Twitter and Facebook can allow businesses to better understand the needs and wants of their customer base and allows them to tailor their campaigns accordingly.

In conclusion, social media can be a valuable tool for small businesses looking to market themselves and engage with the public. With regular content, engaging posts, and utilisation of the available insights, a small business can establish an active presence on social media and gain an advantage when seeking to reach potential customers.